How can you:

- quickly estimate website’s search engine optimization?
- estimate your search engine optimization consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your search engine optimization business?

I am about to share with you 2 expert tips to track SEO progress quickly.

For a Internet promoter, data is the single most powerful weapon. Three reasons why:

1. Data defines you as an SEO.
If you don’t play s lot with data, neither customers nor the industry will take you seriously.

2. Data says you how well you are performing.
I am all about customer feedback but first thing you got to do is root through your proper information to find your SEO strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a client make sure you are actually getting work done? Information. Will a cheesy “How ya doin” phone call do? Nope. Your boss needs reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take information as seriously as I do, and if you mine lots of it, chances are you are already heavily using search engine optimization software. If not, now is a good time to start and set up a powerful data mining and SEO reporting framework for your company.

I am all for automation in my business because the amount of sites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO reporting software out there, you can monitor your SEO progress fast and easy, just like thousands of search engine optimization professionals do across the globe.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the tool sends out updated and personalized optimization reports to my clients as a follow-up and directly to your inbox for a quick review.
Not only are SEO application reports convenient but they are also professionally styled and full of graphs so the design is one less headache I have to think about.

If you are interested what sorts of metrics are vital for SEO reports, I’ve pinpointed 3:

1. Keyword metrics:
- keyword positioning in targeted search engines
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building information
- Number and quality of client backlinks
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page search engine optimization metrics
- Landing page and page element optimization stats
- Keyword density analysis for a keyword niche
- Site structure analisys data

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